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Why Choose AURA Opto

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Why Choose AURA ?

Digital displays are changing the face of our public spaces while enhancing office productivity and collaboration. Whether used for digital signage, informational messaging, system monitoring, advertising, productivity and communication, entertainment or architectural ambiance, AURA video displays can transform the experiences of working, shopping, and socializing.

AURA is on the forefront of these trends with award-winning display offerings that are designed for the rigors of public venue installations and mission critical operations while delivering the features and performance that create incredible visual experiences.

Best Products

Best-in-class image performance, tailored to the unique needs of the application sets AURA apart. Products are built for demanding environments and applications with unmatched performance, durability, reliability, and value. From digital signage to control rooms to corporate environments, AURA products are designed with installation ease and serviceability in mind. Configurable and customizable options make us a valuable partner.

Best Partner

Over 30 years of specialty display experience has given AURA the expertise, flexibility and customer focus to provide innovative products and services, across technologies and applications.

Best Service

Experienced, well-trained experts are available for support throughout product life cycle, from design through installation and support. AURA offers competitive standard warranties and optional service plans.

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Core Values


We always strive for a transparent & enduring relationship with our partners, interacting openly, activating challenging plans and processes and setting reasonable expectations to achieve the best goals.


Successfully being excellent is our way of life. It has always been integral to our surrounding. We expect our artefact, people and leadership to exemplify it. Our viewpoint is to always challenge ourselves to do it better.


We show the highest standard of business ethics in our transactions with our Customer, suppliers and even our Competition. We must gain the trust of others and build our goodwill through individual integrity and respect.


Research, modernity, and invention are the essences of our company. Our achievements result from exploring new methods and ideas beyond conventional boundaries. In short, we stretch our imaginations and abilities which gives us the freedom to pursue our ideas.


In what we do, we show our passion which enables us to achieve the high standards of performance and freshness we have set for ourselves. Focused on people who are energized by what they do spread their enthusiasm to others. We derive great benefits from individuals who champion their thinking and from leaders who inspire us to higher levels of achievement.


We must work in concert with our colleagues to ensure that all our roles add value to the customer. Our customer perspective is to always try to understand their requirements, We create products and services of
lasting quality that delight them in unexpected ways.


Working transparently, striving for excellence, behaving with utmost integrity, developing products with innovation & passion brings out another core value which we have for all ….. this is Respect.